A marketing team having a meeting around a table

Market Research

Market feedback can be crucial for decision making.

Intelligent insights

Whether it be household interviews, stated preference surveys or scheme outcome feeback, clients and partners rely on this data as part of both the decision making and the evaluation process.

What we provide

  • Stated preference surveys
  • Household interviews
  • Workplace interviews
  • Travel plan surveys
  • Retail surveys
  • Focus groups

How it works

  • Computer Assisted Personal Interviewing (CAPI)
  • Computer Assisted Telephone Interviewing (CATI)
  • Online questionnaire hosting
  • Post card distribution

Data insights

  • Real time data
  • Cleaned data reports (Excel and Web-based)
Decorative

Contact us to discuss your requirements

Get in touch with our team to talk through your project or for a demonstration of our capabilities

Technology in action

Workers walking across a walkway.

WMCA Matrix Update Surveys

For this study Tracsis were commissioned to interview bus and train passengers on their journeys, specifically origin-destination as well as other trip information. Boarding and alighting counts were also undertaken in addition to the interviews.